Subkarma - two Britishs are in Taiwan

Speech is not just a content you gain from speaker
it is a chance to see the person's experience and expression

"Subkarma" is no meaning
why tw ppl like to ask me this question
"from Europe we would like to choose about sound" haha

This Mon.
So fantastic Speech in Eslite
the speaker is from UK, and he also live in many countries before
about French, or others in Europe.
His Chinese is really good and fluently, just 34 age.
these brothers is created their own company in Tw..
Helping tw's company about Design, and Branding..
He has stronger thought about moving tw going on global stage
actually i seldom see any foreigner like him
Really love this area than their own country..
we care about this land with future or not..
they are more care about our future

His Name is James, really fun
before Sukarma this bussiness
he worked in global company be chief in marketing dep.
about branding:
is not just a logo, is a feeling...
helping us to imagine the brand show the feeling and their company's culture
he said the company from Tw like to said " our quality is very good, and have
good price" but "the quality is not the most principle to successful, and not equal to price"

as well as the promise of consistent experience from customer get
people also can be global brand, if you know the position of this market
coz Tw is really diversity, the important thing is the " position" and "future"

i saw the foreigner really support Taiwan, so impressive

Can your product occupy the unique position? ex: start bukes logo
a lots similar logo related to start bukes, having round circle and green color
he laugh" why tw's company like green color" XD
but Start Bukes would like to bring the living room environment for customer
the unique of company is the product so simple to define,
85 degree coffee in Tw, for " Cheap coffee and cake"
have strong imagine for buyer.
the brand manager JD is about web,design,ad,PR..
Increasing the number of brand manager in the company
So important!!

Branding = How can we influence our customer's perception of us " not product"
it's also not about cost, is about investing.. if we know the long-term future
we want to get there, now the right idea and decision is so important!

ex: Hallmark is not in the business of greeting card, of " relationship" and "celebration"
that's what the brand want us to know the" feeling"



Finally he said
tell them. they'll listen
show them, they'll follow
Involve them,they'll understand

the person is really charming
than knowledge
in this speech i get...

http://www.subkarma.com/index2.html